Use the below list for inspiration into what to uncover when performing a content audit

📊 Performance & Engagement Goals

1. Identify top-performing content – Find content that drives the most traffic, engagement, or conversions.
2. Pinpoint underperforming content – Determine which pages or posts are getting low engagement or high bounce rates.
3. Assess content ROI – Evaluate how content contributes to leads, sales, or other business objectives.
4. Understand audience behavior – Analyze time on page, click-through rates, and interaction patterns.
5. Improve content engagement – Identify ways to boost social shares, comments, and on-page interaction.
6. Optimize for conversions – Find where CTA placements, lead magnets, or sales messaging can be improved.
7. Analyze mobile performance – Ensure content is optimized for mobile users in terms of readability, loading speed, and UX.

📈 SEO & Discoverability Goals

1. Find ranking opportunities – Identify content that ranks on pages 2-3 of Google and optimize for better visibility.
2. Optimize for featured snippets – Improve structure, headings, and direct answers to capture snippet spots.
3. Identify keyword gaps – Find missing search terms where competitors outrank you.
4. Check for duplicate content issues – Locate duplicate pages that may be harming rankings.
5. Analyze internal linking strategy – Ensure key content is linked effectively for SEO and user experience.
6. Assess backlink performance – Identify pages earning backlinks and opportunities for more link-building.
7. Improve metadata – Update outdated or missing title tags, meta descriptions, and alt text for images.
8. Check for indexing issues – Ensure all valuable content is indexed and remove any unnecessary pages from search.