Content Performance Metrics to Track in a Content Audit
Tracking the right metrics helps you measure effectiveness, identify areas for improvement, and refine your content strategy. Below is a categorized list of key performance metrics.
📊 Traffic & Visibility Metrics
- Pageviews – The total number of times a page has been viewed.
- Unique visitors – The number of individual users visiting a page.
- Sessions – The total number of visits, including repeat visits from the same user.
- Traffic sources – Breakdown of traffic from organic search, social media, email, direct, referral, and paid ads.
- Impressions – The number of times a page appeared in search results.
- Click-through rate (CTR) – The percentage of users who clicked on your page after seeing it in search results or social feeds.
- Bounce rate – The percentage of visitors who leave without interacting further.
- Dwell time – The time users spend on a page before returning to search results (SEO ranking factor).
🔍 SEO & Search Performance Metrics
- Organic search traffic – Visitors who find your content via search engines.
- Keyword rankings – The position of your content for target search terms.
- Domain authority (DA) – A score that predicts how well your site ranks in search engines.
- Page authority (PA) – A score that predicts how well an individual page will rank.
- Backlinks (Inbound links) – The number and quality of external sites linking to your content.
- Internal link clicks – How often users click on internal links within your content.